C L I E N T
Business Outcomes
R O L E
Product Designer
T E A M
Services Booking Team
Product Design Manager
Engineers
Content Designer
Solutions Lead / Ashley Schoenknecht
Project Manager / Jenny Yau
Booking Ad Creation
O B J E C T I V E
Currently the ads tool doesn't effectively support the creation of a booking ad that leads customers to the in-app appointments tool. The ad creation flow asks the user to input a URL destination for a booking ad, which was causing friction in the ad creation process. We want to help businesses easily create a booking ad to direct people to the in-app booking destination to increase bookings and conversions on the platform, but also give them the option of an external URL.
A P P R O A C H
By looking at the ad creation flow holistically, we simplified the steps needed to easily create a booking ad. We set an explicit 'Get more bookings' goal, and strived to make the experience consistent across platforms. By incorporating radio buttons in a lightweight way, we introduced 1P and 3P destination selections with the 'Book now' button type for admins to have clear visibility of both options available.
CURRENT UX
Consumer platform: Internal URL auto generated for in-app indication
Business platform: External URL destination available with errors
DISCOVERY
CONSIDERATIONS
How Might We
Make the URL input as an alternative option for businesses that want customers to land on the in-app appointment booking flow
How Might We
Give businesses enough context on the options to make an informed decision
How Might We
Reduce friction and confusion with the current 'Book now' ad experience for businesses and customers
USER FLOW
Goal: A business admin creates a Booking Ad with a default in-app destination and a website destination
By setting an intentional ad goal of 'Get more bookings', the 'Book now' button is displayed with both destination options. The 1P radio button is selected by default to show that it's the recommended one. The ad preview also makes the destination clear for the business admin and a customer with and without showing the URL link.
CONCEPT ITERATIONS
Toggle
Toggle on
Toggle off
Radio buttons
1P radio button on
3P radio button on
Button destination dropdown
1P button destination
3P button destination
Destination preview
All services
Specific service
DESIGN PRINCIPLES
1
Visibility
Provide two clear options upfront, a 1P and 3P option, as destinations for a booking ad to avoid ambiguity
2
Ease of use
Make it easy for an admin to understand and decide which destination to pick amongst other selections on the ads platform, without any additional interactions
3
Scalable
Use patterns that can scale across platforms and design systems for a cohesive experience
DESKTOP FLOW
iOS
Landing
Edit button selection
ADDITIONAL EXPLORATIONS