C L I E N T

YouTube Ads

R O L E

UI/UX Design

Storyboarding

Art Direction

T E A M

Creative Direction / James Phillips

Copywriting / Julie Nguyen

Motion Design / Ian Boldon, Rakesh Mistry and Charlie Hong

Interaction Design / William Khoo

T Y P E F A C E

YouTube Sans

Roboto

YouTube Ads

O B J E C T I V E 

Reimagining the Ads experience on YouTube to align with user  benefits and to bring the YouTube Ads UX team's vision to life.

A P P R O A C H

By streamlining UI and making components flexible and purposeful, the Ads experience became more relevant,  engaging and immersive for viewers and advertisers. A final vision video and series of demos helped envision a future for Ads on YouTube.

U I   C H A N G E S

© 2020 SHRUTI GANESAN