C L I E N T

Cancel Corona

Crew Nation

The LeBron James Foundation

NBA

R O L E

Lead Visual Designer

Art Direction

Branding

UI Design

T E A M

T Y P E F A C E

Design Director / Tom Bloomfield

UX Designer / Cody Williams

Content Strategy / Indie

Copywriter / Susan Shain

COO / Ari Kagan

Domaine Display

Berthold Akzidenz Grotesk

Muli

Gotham

Tungsten

Cancel Corona

O B J E C T I V E 

Spearheaded by Momentum, a philanthropic app that allows donating for the greater good; Cancel Corona was born to help the public contribute through donations to help combat COVID-19 in small ways. Creating a social media visual system was key for marketing efforts, and social campaign landing pages were essential in garnering interest from potential partners.

A P P R O A C H

Photography and bold statements was apt for the social media assets from a scalability and viewer engagement standpoint across channels (Twitter, Facebook, LinkedIn and Instagram), while maintaining the Cancel Corona website branding,

Subtly incorporating brand elements from the partnering non-profits, into the landing pages, brought the collaborations to life.

S O C I A L    M E D I A     P O S T S 

C A M P A I G N    L A N D I N G    P A G E S

A campaign in partnership with Crew Nation, for Lady Gaga's fans to donate their refunds  from cancelled concert tickets, towards supporting live music staff who've lost their jobs due to the coronavirus.

A campaign in partnership with The LeBron James Foundation for 

LeBron's fans to donate their refunds from cancelled NBA tickets, to help support those in need during the COVID-19 pandemic.

The 3for3 campaign challenges NBA fans to make three 3-pointers in a row, upload their video and donate $3 to help combat COVID-19. This collaboration is with GiveDirectly in partnership with NBA, Twitter and Home Court.

© 2020 SHRUTI GANESAN