C L I E N T

YouTube

R O L E

Visual Design

Storyboarding

Art Direction

T E A M

Creative Director / James Phillips

Copywriting / Julie Nguyen

Motion Design / Blake Landry

T Y P E F A C E

YouTube Sans

Roboto

YouTube Social Assets

O B J E C T I V E 

To make YouTube creators and users understand and learn best practices for new or updated features like Community Posts, Stories and Notifications. 

A P P R O A C H

Keeping UI the focus, the GIFS quickly demonstrate the benefit of the product changes for an improved experience.