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work

I’m passionate about crafting strategic, human-centered designs that empower the end user. I’m skilled in creating scalable solutions with empathy, and interpreting ambiguous ideas into meaningful design. Using my expertise in Visual and UX/UI design, I focus on understanding the perspectives of the customer and the business along with the product's capabilities so that I can design purposeful digital experiences.

INTUIT MAILCHIMP
Churn Reduction 

Increasing value and delight on the pause/delete page of a customer's Mailchimp account resulting in around $20K in savings per month through rapid experimentation and learnings

 

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INTUIT MAILCHIMP
GenAI Monetization

Designed end-to-end flows for discovery and monetization of GenAI features across the Mailchimp app to gauge willingness to pay via a painted door experiment

 

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MESSENGER APP
Thread Responsiveness 

Collaborating with the cross-functional Business Messaging Growth team to increase customer confidence and transparency of a business's availability on the
Messenger App
 

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FACEBOOK
Booking Ad Creation

Guiding the ENG team to enhance the internal ads tool to improve first party conversions and reduce friction with ad creation on Facebook
 

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YOUTUBE CREATOR SERVICES
Services Directory Refresh

Leading the UX/UI refresh for an enhanced search functionality on the YouTube Services Directory website
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YOUTUBE ADS
Ads UI Refresh 

Improving consistency of UI elements across various flows for the future of ads on YouTube

 

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Let's work together

UX/UI PRODUCT DESIGNER

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