I N T E N T
Designing AI Experiences
T O O L S
R O L E
Gemini
Claude
Figma AI
UX Pilot AI
Photoshop AI
Product Designer
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WHAT I DID
UX/UI design and product strategy
GenAI-assisted concept development
GenAI Stylist App
P R O B L E M
Users want an easy way to shop for clothes that make them feel confident and stylish. This need is more common in those who are too busy to shop in-store, and have a desire to visualize their outfit before purchasing it.
A P P R O A C H
To help users quickly search, try on outfits, get styling guidance based on their preferences, we will implement an AI system that provides personalized styling and shopping assistance. Curated experiences can help filter through products and present shoppers with relevant choices.
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84% of shoppers struggle with search filters, and only 34% trust reviews from influencers, highlighting challenges in finding, buying, and trusting products online. (businesswire.com)
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Retailers using Virtual Try On report conversion rate increases of up to 25%-40%, as customers gain confidence in their purchases by visualizing fit and style online. (letsnurture.com)
PERSONA
USER NEEDS
USER JOURNEY
INPUTS AND OUTPUTS
ERROR HANDLING
INFORMATION ARCHITECTURE
USER FLOW
Goal: A user creates an account to try on outfits, get styling guidance, and shop
ONBOARDING FLOW
VOICE COMMANDS
EXPERIENCE PRINCIPLES
1
Transparency with AI system
Setting realistic expectations that generated images might not be accurate and providing feedback when needed to help improve the results
2
User control and partnership
Empowering users to make decisions with the assistance of an AI Stylist as a trusted partner to speed up their decision-making process
3
Personalized core experience
Giving users a personalized virtual try-on experience using their image with tailored outfit recommendations, and a personal stylist to make the shopping experience as realistic and enjoyable as possible
INITIAL CONCEPT WITH AN AI SYSTEM
KEY GENAI FEATURE
Personalized Outfit Recommendations and Preview Generation
A virtual try-on experience is created with AI, utilizing a user's style preferences to generate a preview of them in various suggested outfits. This allows users to effortlessly discover new outfits and visualize how they would look, mimicking the in-store shopping experience.
KEY GENAI FEATURE
Personal AI Stylist
An AI Stylist chatbot provides a guided shopping experience recommending personalized styling advice through a conversation, much like an in-person stylist would offer. This allows users to make quicker decisions to complete their outfit.
After uploading a full-length photo to enhance a user's shopping with a 'virtual try-on' experience, we use the photo to create full-body images. AI checks if the photo meets our image standards.
Curated looks enhance outfit discovery by displaying them on the user's image. AI checks ensure accuracy between the user's and product images before showcasing the generated image, and the actions provide feedback for further improvements.
Accessories are suggested based on popular items added to carts and insights from professional stylists. Users can also consult an AI stylist for further advice.
An AI chat assistant in a contextual sheet provides quick outfit recommendations through starter messages, acting as a style partner.
