© 2019 SHRUTI GANESAN

Tribal Threads

O B J E C T I V E 

A branding project to create a visual system for an
organization with a purpose where graphic design can
help solve a social problem. 

A P P R O A C H

TribalThreads was created as a brand proposal for a
non- profit organization that strives to preserve the craftsmanship by rural artisans within ethnic minorities.
They could help textile artisans grow as entre- preneurs
and promote their expertise in San Francisco. 

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P R O J E C T 

I N S T R U C T O R 

T Y P E F A C E

Tribal Threads

Branding

David Hake

Visual Thinking

Academy of Art University

Summer 2016

Avenir

Century Schoolbook