O B J E C T I V E
A branding project to create a visual system for an
organization with a purpose where graphic design can
help solve a social problem.
A P P R O A C H
TribalThreads was created as a brand proposal for a
non- profit organization that strives to preserve the craftsmanship by rural artisans within ethnic minorities.
They could help textile artisans grow as entre- preneurs
and promote their expertise in San Francisco.
P R O J E C T
I N S T R U C T O R
T Y P E F A C E
Academy of Art University