
P R O J E C T
I N S T R U C T O R
T Y P E F A C E
Tribal Threads
Branding
David Hake
Visual Thinking
Academy of Art University
Avenir
Century Schoolbook
Tribal Threads
O B J E C T I V E
A branding project to create a visual system for an organization with a purpose where graphic design can help solve a social problem.
A P P R O A C H
TribalThreads was created as a brand proposal for a non- profit organization that strives to preserve the craftsmanship by rural artisans within ethnic minorities. They could help textile artisans grow as entrepreneurs and promote their expertise in San Francisco.














