C L I E N T
Cancel Corona
Crew Nation
The LeBron James Foundation
NBA
R O L E
Lead Visual Designer
Art Direction
Branding
UI Design
T E A M
Design Director / Tom Bloomfield
UX Designer / Cody Williams
Content Strategy / Indie
Copywriter / Susan Shain
COO / Ari Kagan
Social assets & Digital campaigns
O B J E C T I V E
Spearheaded by Momentum, a philanthropic app that allows donating for the greater good; Cancel Corona was born to help the public contribute money they saved due to canceled events through donations to help combat COVID-19 in small ways. Creating a social media visual system was key for marketing efforts to raise awareness to the public, and social campaign landing pages were essential in garnering interest from potential partners.
A P P R O A C H
Photography and bold statements was apt for the social media assets from a scalability and viewer engagement standpoint across channels (Twitter, Facebook, LinkedIn and Instagram), while maintaining the Cancel Corona website branding. The content strategy was around inspiring and empowering people to donate.
Subtly incorporating brand elements from the partnering organizations, into the landing pages, brought the collaborations to life.
WEBSITE BRANDING
Logo with gradient strike
H1: Domaine Display
Body: Gotham Book
Icons for categories
H2: Berthold Akzidenz Grotesk
Photography
SOCIAL MEDIA CONCEPTS
'Cancelling corona'
With GIF
Impact focused
With icons
S O C I A L M E D I A P O S T S
Using photography for the visual language, and an actionable tone of voice helped to develop a repeatable system across channels
C A M P A I G N L A N D I N G P A G E S
A modular approach for the landing pages contributed to scalable templates and customized branding across campaigns
A campaign in partnership with Crew Nation, for Lady Gaga's fans to donate their refunds from cancelled concert tickets, towards supporting live music staff who've lost their jobs due to the coronavirus.
A campaign in partnership with The LeBron James Foundation for LeBron's fans to donate their refunds from cancelled NBA tickets, to help support those in need during the COVID-19 pandemic.
The 3for3 campaign challenges NBA fans to make three 3-pointers in a row, upload their video and donate $3 to help combat COVID-19. This collaboration is with GiveDirectly in partnership with NBA, Twitter and Home Court.