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C L I E N T

Cancel Corona

Crew Nation

The LeBron James Foundation

NBA

R O L E

Lead Visual Designer

Art Direction

Branding

UI Design

T E A M

Design Director / Tom Bloomfield

UX Designer / Cody Williams

Content Strategy / Indie

Copywriter / Susan Shain

COO / Ari Kagan

Social assets & Digital campaigns

O B J E C T I V E 

Spearheaded by Momentum, a philanthropic app that allows donating for the greater good; Cancel Corona was born to help the public contribute money they saved due to canceled events through donations to help combat COVID-19 in small ways. Creating a social media visual system was key for marketing efforts to raise awareness to the public, and social campaign landing pages were essential in garnering interest from potential partners.

A P P R O A C H

Photography and bold statements was apt for the social media assets from a scalability and viewer engagement standpoint across channels (Twitter, Facebook, LinkedIn and Instagram), while maintaining the Cancel Corona website branding. The content strategy was around inspiring and empowering people to donate.

Subtly incorporating brand elements from the partnering organizations, into the landing pages, brought the collaborations to life.

WEBSITE  BRANDING

Logo with gradient strike

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H1: Domaine Display

Body: Gotham Book

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Icons for categories

H2: Berthold Akzidenz Grotesk

Photography

SOCIAL  MEDIA  CONCEPTS 

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'Cancelling corona'

With GIF

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Impact focused

With icons

S O C I A L    M E D I A     P O S T S 

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Using photography for the visual language, and an actionable tone of voice helped to develop a repeatable system across channels

C A M P A I G N    L A N D I N G    P A G E S

A modular approach for the landing pages contributed to scalable templates and customized branding across campaigns

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A campaign in partnership with Crew Nation, for Lady Gaga's fans to donate their refunds from cancelled concert tickets, towards supporting live music staff who've lost their jobs due to the coronavirus.

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A campaign in partnership with The LeBron James Foundation for LeBron's fans to donate their refunds from cancelled NBA tickets, to help support those in need during the COVID-19 pandemic.

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The 3for3 campaign challenges NBA fans to make three 3-pointers in a row, upload their video and donate $3 to help combat COVID-19. This collaboration is with GiveDirectly in partnership with NBA, Twitter and Home Court.

VISUAL PRODUCT DESIGNER

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