C L I E N T
The LeBron James Foundation
R O L E
Lead Visual Designer
T E A M
Design Director / Tom Bloomfield
UX Designer / Cody Williams
Content Strategy / Indie
Copywriter / Susan Shain
COO / Ari Kagan
Social assets & Digital campaigns
O B J E C T I V E
Spearheaded by Momentum, a philanthropic app that allows donating for the greater good; Cancel Corona was born to help the public contribute through donations to help combat COVID-19 in small ways. Creating a social media visual system was key for marketing efforts, and social campaign landing pages were essential in garnering interest from potential partners.
A P P R O A C H
Photography and bold statements was apt for the social media assets from a scalability and viewer engagement standpoint across channels (Twitter, Facebook, LinkedIn and Instagram), while maintaining the Cancel Corona website branding.
Subtly incorporating brand elements from the partnering non-profits, into the landing pages, brought the collaborations to life.
S O C I A L M E D I A P O S T S
C A M P A I G N L A N D I N G P A G E S
A campaign in partnership with Crew Nation, for Lady Gaga's fans to donate their refunds from cancelled concert tickets, towards supporting live music staff who've lost their jobs due to the coronavirus.
A campaign in partnership with The LeBron James Foundation for LeBron's fans to donate their refunds from cancelled NBA tickets, to help support those in need during the COVID-19 pandemic.
The 3for3 campaign challenges NBA fans to make three 3-pointers in a row, upload their video and donate $3 to help combat COVID-19. This collaboration is with GiveDirectly in partnership with NBA, Twitter and Home Court.