C L I E N T
R O L E
T E A M
Creative Direction / James Phillips
Copywriting / Julie Nguyen
Motion Design / Ian Boldon, Rakesh Mistry and Charlie Hong
Interaction Design / William Khoo
T Y P E F A C E
Ads UI Refresh
O B J E C T I V E
Reimagining the Ads experience on YouTube to align with user benefits and to bring the YouTube Ads UX team's vision to life.
A P P R O A C H
By streamlining UI and making components flexible and purposeful, the Ads experience became more relevant, engaging and immersive for viewers and advertisers. A final vision video and series of demos helped envision a future for Ads on YouTube.
U I C H A N G E S