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C L I E N T

YouTube Ads

R O L E

UI/UX Design

Storyboarding

T E A M

Creative Direction / James Phillips

Copywriting / Julie Nguyen

Motion Design / Ian Boldon, Rakesh Mistry and Charlie Hong

Interaction Design / William Khoo

Ads UI Refresh

O B J E C T I V E 

Reimagining the Ads experience on YouTube to align with user benefits and to bring the YouTube Ads UX team's vision to life.

A P P R O A C H

By streamlining UI and making components flexible and purposeful, the Ads experience became more relevant, engaging and immersive for viewers and advertisers. A final vision video and series of demos helped envision a future for Ads on YouTube.

U I   C H A N G E S

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VISUAL / PRODUCT DESIGNER

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