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C L I E N T

YouTube Core Marketing

R O L E

Visual Design

Illustrations

Art Direction

T E A M

Creative Director

Copywriter

Motion Designer

Digital Campaign Illustrations

FIFA WC SOCIAL CAMPAIGN

O B J E C T I V E 

To create shareable and scalable social assets for select YouTube creators as well as fans of the FIFA World Cup

A P P R O A C H

Using the #YouTubeCheerOn hashtag and a football trading card vernacular, each creator got a personalized illustration with their country's jersey to show support. Other fans received GIFs for each country to share on all social media channels during the FIFA season

Themes

Illustration styles

Elements

Content

Explorations

Launched social campaign

YTCO_TradingCards_R5_550x600PMTV_Germanyx3.png
YTCO_TradingCards_R5_550x600buzzbean11_SouthKorea.png
YTCO_TradingCards_R5_550x600FranMG_Argentina.png
YTCO_TradingCards_R5_550x600MOX_Peru.png
YTCO_TradingCards_R5_550x600ClinicaDeFutbol_Mexico.png
YTCO_TradingCards_R5_550x600StuntsAmazing_Australia.png

Illustration style inspired by Daniel Nyari

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FIfa WC_youtube cheer on.jpg
Copy of GERMANY_GOAL.gif
Where to vote Promo_Day 2_2 lines video.png
mobile_goal.jpg
mobile_goal.gif

Twitter

cards_youtube.gif

YouTube Community

Facebook + Instagram

fifa_fb_ig.gif

ELECTIONS PSA CAMPAIGN

O B J E C T I V E 

To guide and encourage eligible voters to vote in the 2021 U.S. Elections.

A P P R O A C H

Using an Americana color palette of red, blue and white, illustrations following YouTube's illustration guidelines were created visualizing the different steps involved in voting in the U.S. Elections. The illustrated modules communicated the voting process in a simplified manner.

Keywords and ideas

  • Community

  • Volunteer

  • Vote

  • Mailbox

  • Ballot 

  • Voting center

  • Clipboard results

  • Tick mark

  • Victory

Launched in-app campaign

PSA elections.png

UX/UI PRODUCT DESIGNER

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