C L I E N T
YouTube Core Marketing
R O L E
Visual Design
Illustrations
Art Direction
T E A M
Creative Director
Copywriter
Motion Designer
Digital Campaign Illustrations
FIFA WC SOCIAL CAMPAIGN
O B J E C T I V E
To create shareable and scalable social assets for select YouTube creators as well as fans of the FIFA World Cup
A P P R O A C H
Using the #YouTubeCheerOn hashtag and a football trading card vernacular, each creator got a personalized illustration with their country's jersey to show support. Other fans received GIFs for each country to share on all social media channels during the FIFA season
Themes
Illustration styles
Elements
Content
Explorations
Launched social campaign
Illustration style inspired by Daniel Nyari
YouTube Community
Facebook + Instagram
ELECTIONS PSA CAMPAIGN
O B J E C T I V E
To guide and encourage eligible voters to vote in the 2021 U.S. Elections.
A P P R O A C H
Using an Americana color palette of red, blue and white, illustrations following YouTube's illustration guidelines were created visualizing the different steps involved in voting in the U.S. Elections. The illustrated modules communicated the voting process in a simplified manner.
Keywords and ideas
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Community
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Volunteer
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Vote
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Mailbox
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Ballot
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Voting center
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Clipboard results
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Tick mark
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Victory
Launched in-app campaign
