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C L I E N T

YouTube

R O L E

Visual Design

Illustrations

Art Direction

T E A M

Creative Director / James Phillips

Copywriting / Julie Nguyen

Motion Design / Blake Landry

T Y P E F A C E

YouTube Sans

Roboto

Digital Campaign Illustrations

ELECTIONS PSA CAMPAIGN

O B J E C T I V E 

To guide and encourage eligible voters to vote in the 2021 U.S. Elections

A P P R O A C H

Using an Americana color palette of red, blue and white, illustrations following YouTube's illustration guidelines were created visualizing the different steps involved in voting in the U.S. Elections

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FIFA WC SOCIAL CAMPAIGN

O B J E C T I V E 

To create shareable and scalable social assets for select YouTube creators as well as fans of the FIFA World Cup

A P P R O A C H

Using the #YouTubeCheerOn hashtag and a football trading card vernacular, each creator got a personalized illustration with their country's jersey to show support. Other fans received GIFs for each country to share on all social media channels during the FIFA season

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FIfa WC_youtube cheer on.jpg
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YTCO_TradingCards_R5_550x600PMTV_Germanyx3.png
YTCO_TradingCards_R5_550x600buzzbean11_SouthKorea.png
YTCO_TradingCards_R5_550x600FranMG_Argentina.png
YTCO_TradingCards_R5_550x600MOX_Peru.png
YTCO_TradingCards_R5_550x600ClinicaDeFutbol_Mexico.png
YTCO_TradingCards_R5_550x600StuntsAmazing_Australia.png

Illustration style inspired by Daniel Nyari

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Twitter

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YouTube Community

Facebook + Instagram

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DIGITAL DESIGNER