YouTube Campign Illustrations

C L I E N T

YouTube

R O L E

Visual Design

Illustrations

Art Direction

T E A M

Creative Director / James Phillips

Copywriting / Julie Nguyen

Motion Design / Blake Landry

T Y P E F A C E

YouTube Sans

Roboto

Digital Campaign Illustrations

ELECTIONS PSA CAMPAIGN

O B J E C T I V E

To guide and encourage eligible voters to vote in the 2021 U.S. Elections

A P P R O A C H

Using an Americana color palette of red, blue and white, illustrations following YouTube's illustration guidelines were created visualizing the different steps involved in voting in the U.S. Elections

FIFA WC SOCIAL CAMPAIGN

O B J E C T I V E

To create shareable and scalable social assets for select YouTube creators as well as fans of the FIFA World Cup

A P P R O A C H

Using the #YouTubeCheerOn hashtag and a football trading card vernacular, each creator got a personalized illustration with their country's jersey to show support. Other fans received GIFs for each country to share on all social media channels during the FIFA season