top of page
work

I’m passionate about crafting strategic, human-centered designs that empower the end user. I’m skilled in creating scalable solutions with empathy, and interpreting ambiguous ideas into meaningful design. Using my expertise in Visual and UX/UI design, I focus on understanding the perspectives of the customer and the business along with the product's capabilities so that I can design purposeful digital experiences.

I'm currently creating a GenAI Stylist App ✏️. I'm excited to leverage AI to continue creating customer-centric experiences and drive business impact.

INTUIT MAILCHIMP
Churn Reduction

Increasing value and delight on the pause/delete page of a customer's Mailchimp account resulting in around $20K in savings per month through rapid experimentation and learnings
 

Churn page_cover_0.5x.png

INTUIT MAILCHIMP
GenAI Monetization

Designed end-to-end flows for discovery and monetization of GenAI features across the Mailchimp app to gauge willingness to pay via a painted door experiment

 

GenAI_email.png

MESSENGER APP
Thread Responsiveness 

Collaborating with the cross-functional Business Messaging Growth team to increase customer confidence and transparency of a business's availability on the
Messenger App
 

responsiveness home hover.png

META SERVICES BOOKING
Remote Video Consultation

Designing a new end-to-end video consultation feature to increase bookings on Facebook and boost thread initiation on Messenger
 

new cover.png

FACEBOOK
Booking Ad Creation

Guiding the ENG team to enhance the internal ads tool to improve first party conversions and reduce friction with ad creation on Facebook
 

lwi home hover.png
YOUTUBE CREATOR SERVICES
Services Directory Refresh

Leading the UX/UI refresh for an enhanced search functionality on the YouTube Services Directory website
CSD_Masthead_edited.jpg

YOUTUBE ADS
Ads UI Refresh 

Improving consistency of UI elements across various flows for the future of ads on YouTube

 

YT Ads.png
Let's work together

PRODUCT DESIGNER

© 2025 SHRUTI GANESAN

bottom of page