P R O J E C T 

Our Green Corps.

Rebranding

I N S T R U C T O R 

Hunter Wimmer

Nature of Identity

Academy of Art University

Spring 2017

Rubik

Playfair Display

T Y P E F A C E

Our Green Corps.

O B J E C T I V E 

An identity system that is a rebrand of a dying brand that keeps in mind the sole purpose of its business and builds extension strategies to revive the company. 

A P P R O A C H

Esprit’s fun-loving spirit and community driven initiatives inspired this project. The coming together of fashion, nature, and social responsibility gets this project going. The focus of the approach was to create and maintain a sustainable lifestyle for young, philanthropic adults.

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© 2020 SHRUTI GANESAN