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P R O J E C T 

T Y P E F A C E

Tribal Threads

Branding

Avenir

Century Schoolbook

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Branding for a non-profit

O B J E C T I V E 

A branding project to create a visual system for an organization with a purpose where graphic design can help solve a social problem. 

A P P R O A C H

TribalThreads was created as a brand proposal for a non- profit organization that strives to preserve the craftsmanship by rural artisans within ethnic minorities. They could help textile artisans grow as entrepreneurs and promote their expertise in San Francisco. 

PRODUCT DESIGNER

© 2025 SHRUTI GANESAN

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